Business owners who realized early on that Internet marketing was a thing of the future and that the benefits of online presentations are numerous were the ones reaped the rewards of their vision, and they achieved amazing business results. Even today, when online presence is a must for any serious company, people do not understand that websites are the doors that lead customers to businesses that offer their products and services. However, there is a vast number of companies that are in fact ware of the importance of a good-quality website, and these clients are the ones who need to know more about the principles of web design.
Web development and web design are usually performed by experts who have some experience in the business, and they create websites by the desires of their clients. Since web designers are handed a very important task, they must obey certain principles to create websites that will please their customers and look good for any visitor. Those principles of web design are unique for all websites, and they are mostly based on simple laws of logic and reason. The Internet is a giant place, but certain patterns of behavior are easily spotted, and experienced analysts and research teams have followed the ways in which “ordinary” people interact with the Web. Those habits and basic patterns are the foundations for the principles of Web design, simply because designers try to please the customers and create websites that are easy to use, intuitive and functional.
It needs to be said that web design is, after all, a creative process, and mathematical formulas and laws of physics are sometimes inefficient when it comes to creativity, but certain rules and guidelines of design do apply to most cases of web pages. For example, visual hierarchy is one of the most important principles in web design, and order of things is something that needs to be respected in any kind of human activity and all areas of life. Prominent visual elements need to attract the attention of the visitor, and these aspects of the site need to be the most important ones.
On the other hand, the laws of proportion also apply to web design, and it is not always easy to create a layout that will satisfy the needs of the client but remain balanced at the same time. Aesthetic and functional needs will often come in “conflict”, but rules such as the Golden Ration and many others can help with the issue.
Another important principle in web design is the need to keep things simple, and this rule is frequently broken by inexperienced designers. Intuitive and straightforward commands are the key to this principle, and it is important that developers do not overload the page with fancy additions and elements.
Distractions are not good for business, and filters can help with arranging the content in the best possible way, but sometimes fewer options is a good thing, and this can often help in the decision-making process.